Africa University Training Academy
International Marketing Management
Course Introduction
The course aims at enabling learners to broaden their understanding about marketing in a global context. It will lead leaners through an overview of the global business environment and advance towards the market analysis.
Professionals will be able to acquire the essential knowledge on how to deal with the prevalent global marketing challenges.
This program covers the following modules:
MODULE 1: INTERNATIONAL MARKETING & MANAGEMENT MODULE 2: MARKETING MANAGEMENT FUNDAMENTALS & ANALYSIS
MODULE 3: UNDERSTANDING MARKETING MIX & STP MODULE 4: MARKET ANALYSIS - STRATEGIES, PLAN & FRAMEWORKS
What will students learn?
The course will be of immense help for marketing professionals in terms of broadening their understanding of the international market environment & formulating a plan of action for international target audience.
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Learners will be able to understand the requisite frameworks that must be taken into account while developing a marketing strategy for international market.